Alright, so I found myself going down a bit of a rabbit hole the other day thinking about these golf folks, specifically Paige Spiranac and Rickie Fowler. It wasn’t like I planned it, you know? It started pretty randomly.

I was just scrolling online, maybe looking at sports stuff, maybe trying to understand how people build up such big names these days. It’s different than it used to be. That’s when I kept seeing Paige Spiranac pop up. So, I started paying a bit more attention.
My Look into Paige Spiranac
First thing I did was just look at her stuff online. Lots of golf swings, sure, but also a whole lot of other things. Fashion, fitness, opinions. It wasn’t like the golfers I grew up watching. I spent some time just watching her videos, reading comments, trying to get a feel for what the whole deal was. Is she mainly a golfer? Is she more of a media person now? It seems like she really leaned into the online personality thing hard. She’s got a massive following, way bigger than a lot of pros who are actively winning tournaments week in, week out. That got me thinking.
Then Came Rickie Fowler
While thinking about Paige, Rickie Fowler came to mind. Now, he’s different. I remember him bursting onto the scene years ago. All that orange gear, the flat-brim hats. He was flashy, yeah, but in a more traditional ‘pro athlete’ way. So I started digging into his journey too.
- I watched some old highlights, remembered his big wins and near misses.
- Looked up interviews he’d done over the years.
- Noticed how his public image felt more tied to his actual performance on the course, even with all the endorsements he got.
He built his brand through playing golf primarily, being a personality on the tour. Sponsors loved him. Fans loved him. It felt like a more classic path for an athlete.
Putting it Together
So, my whole ‘practice’ here was just observing these two paths. It wasn’t super complicated. I just spent time looking into how they operate, how they connect with people.

You got Paige, who uses golf as a base but built this huge digital empire around her personality, looks, and direct engagement online. Then you got Rickie, who became famous because he was a top golfer, with his personality and style amplifying that fame within the traditional sports structure.
It’s interesting, right? Two people heavily associated with golf, but representing totally different ways of making it work, especially with social media being so huge now. Paige kind of bypassed the traditional route in many ways, while Rickie worked within it. Neither way is right or wrong, it’s just… different. That was my main takeaway after spending time looking into them. Made me think about how much the whole game of fame and sports has changed. Wild stuff.